Corey Harlock • Jan 23, 2023

How to Set Your Company's Vision

How to Set Your Company's Vision

If you want to your small business to succeed, it’s essential to have a clear vision. A company vision sets the direction of your small business and guides your decision making. It will give you something to strive for and help you stay focused on what matters most. But how do you create a realistic vision that will serve your organization for years to come? Let’s explore how to get started, what key elements you should be looking out for, and which pitfalls you should avoid. 


Step 1 - Define Your Core Values 


The first step in creating an effective company vision is defining the core values of your business. These are the principles that guide the way your organization operates and interacts with its stakeholders - customers, employees, investors, partners, suppliers, etc. The values should embody the culture and beliefs of the organization and be reflected in all aspects of operations. When creating your core values, keep them succinct yet descriptive so everyone involved can remember them easily. 


Step 2 - Establish Your Mission Statement 


Your mission statement should clearly articulate purpose of your business and provide a roadmap for where it wants to go in the future. There are several different approaches to crafting a mission statement but generally it should include information about who you serve, what products or services you offer, how they benefit customers or solve problems in their lives, as well as any other unique advantages your company has over competitors. Keep it concise yet powerful - no more than two sentences is best practice! 


Step 3 - Set Short-Term & Long-Term Goals 


After defining core values and establishing a mission statement for your business, it’s time to set some goals. Having short-term objectives gives employees something tangible to work towards while long-term objectives provide an overall direction of where the business is heading in the future. Be sure these goals align with both the mission statement and core values of your organization so they are achievable yet challenging enough to motivate team members every step of the way! 


Creating an effective company vision is essential if you want to achieve success in business. It provides direction by setting out core values that guide operations as well as short-term and long-term goals that give everyone involved something tangible to strive towards. By following these steps we've outlined here today, small businesses can ensure their vision is realistic yet ambitious enough to push their organization forward into success!

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