If your business were a car, what kind of car would it be?
I bet you haven’t heard that too often!
I could develop an endless combination of car analogies to drive home my point (pun intended), but let’s keep it simple. The premise of this question-and-answer business exercise is about assessing your company’s current potential for growth based on it, possessing a balance of aptly selected, executed, and supported teams and systems.
I’ve divided the topic into the four categories above to keep it straightforward, as the answer can determine your business’s health and growth.
If we broke your business down into two areas and put them on a graph, it would look like this.
- X-Axis = the engine or your operating systems
- Y-Axis = the driver or your sales organization
Now let’s break it down to see what each car symbolizes, and where its challenges lie.
If we put different businesses on this graph here is how they would break down.
Is Your company a:
1. Chrysler K-Car.
Yes, it is reliable and affordable. But the engine is low capacity and low performance. It doesn’t take a highly skilled drive to operate this vehicle because it doesn’t take much to get maximum capacity out of this engine.
2. Formula -1
This is a finely tuned automobile. It has high capacity and high performance and it takes a highly skilled driver to get the most out of its engine. This is a business with highly trained sales organizations and high capacity operating systems.
3. Idling Porsche
This car has a finely tuned engine that can handle a highly skilled driver. In this situation, it is a business with a great operating system that can deliver the companies goods or services at a greater volume. But the sales organization isn’t driving it the way it needs to be driven. It’s like your sales team is driving your brand-new Porsche down the slow lane in first gear. They’re not pushing the engine to its capacity.
4. Red Lined Miata
This is an organization with a 4-cylinder, low capacity engine, and a highly skilled sales team that are driving the crap out of it! They are constantly redlining the engine, and you know what happens when you push a small engine too far. It blows up! The same thing will happen to your organization.
While this organization possesses an average, low-capacity, 4-cylinder engine, it is equipped with a highly-skilled sales team that’s savvy about driving loads of sales into the business funnel. That’s excellent news – on that front.
The problem is, this successful sales team is constantly redlining the engine, running too hot and fast without pacing or recovering, sans strategy, or a defined set of intentions. And I think you know what happens when you push a small engine too far – it blows up!
Similarly, the members of your organization will likely burn out without the aid of additional high-level team building, sensible automation, and the establishment of increased systematic efficiencies to maximize workflow and encourage sustained growth.
How Do You Optimize Your Organization?
I know you probably don’t feel too great about where you landed on that chart. (If you did – that’s fantastic, formula-1!)
The good news is that once you’ve figured out which car you are, you’ve diagnosed your hurdles, and we can work on fixing the problem.
Whether you’re lying awake at night worrying about how to make payroll the next day or how to fulfill orders that have been promised to customers, your problems fall into one of the above categories.
Key Hire Solutions will walk you through step-by-step and help you understand some of the different strategies you can employ to alleviate the pressures you’re currently under.
Our webinar, Is Your Business an Idling Porsche, or a Redlined Miata? helps explain how to take a phased approach to optimize your business and learn how to hire leaders and build the strongest team possible.
We take you through the proper steps, from identifying your problem to creating an exact blueprint, establishing proper responsibilities and communication lines. It’s time for your organization to be a formula-1 race car!
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Until next time, Stop Grinding & Start Growing.
About the Author
Corey is currently the Principal Consultant of Key Hire Team Building Solutions, the only solution on the market that helps Small Business Owners focus on Positions, People and, Process so they can enjoy a stable, growing business and balanced life.
He is a driven consultant, teacher, keynote speaker, and three-time business founder. After shutting down his Recruiting Agency HRN in Canada to move to Houston, Texas, Corey realized that the vast majority of businesses and business owners were severely underserviced and, in some cases, completely ignored.
So, he created and launched a company with a mission of helping small and mid-market business owners. He has authored dozens of articles on team building, talent acquisition, and the power of Building High-Impact Teams for growing companies.